In recent times, fitness and well-being have become priorities for masses of individuals. But what occurs when one company takes a large jump in this area? That’s exactly what has came about with a main UAE real estate developer who nowadays made a strategic acquisition of 3 well-known UAE-based gym brands. This move positions the company as an awesome participant in the country’s fitness, sports, and well-being industry, promising new and progressed alternatives for gymnasium individuals across the nation.
Arada Buys 3 Gym Brands Worth $272 Million; Fitness Division To Reach 100,000 Members
Acquisition Of Three Major Gym Brands
The developer has finalized the purchase of three popular fitness brands in the UAE: FitnGlam, The Platform Studios, and FITCODE. These acquisitions are part of a larger plan to expand their fitness and wellness division. As a result, the company’s fitness division now holds a value of AED 1 billion ($272 million), with a combined membership of 30,000 members across 15 gyms and fitness studios.
Expanded Presence In The UAE’s Fitness Industry
These three newly acquired gym brands will be integrated into the existing fitness and wellness division. This division already operates six Wellfit-branded fitness clubs in Dubai and Sharjah. With the addition of these three new brands, the company will soon have a total of 26 gyms spread across the UAE. These locations will have a combined membership capacity of 73,000 members.
In just a few years, the company plans to reach even higher targets, aiming to operate 40 gyms by the end of 2027. At that time, they plan to serve 100,000 members across the UAE. This growth is a clear sign that the company is committed to becoming one of the largest fitness and wellness providers in the country.
Introducing The New Gym Brands
Each of the three new gym brands brings something unique to the table, allowing the company to offer a range of options for different types of fitness enthusiasts. FitnGlam, the first homegrown fitness brand in the UAE dedicated entirely to women’s health and fitness, operates six branches across the country, including three superclubs in Dubai and Abu Dhabi. It creates a welcoming environment for women to focus on their fitness and health goals, catering specifically to their needs.
The Platform Studios, launched in 2018, offers a luxury fitness experience with four locations in Dubai and Abu Dhabi. Known for its high-end offerings, The Platform Studios has quickly become a popular choice among fitness enthusiasts looking for a premium gym experience. FITCODE, a newer brand, takes an inclusive approach to wellness, aiming to reach a broader audience.
The brand opened its first facility in Tilal Al Ghaf and plans to expand with two more locations shortly, providing wellness solutions for a wider range of fitness levels and preferences. Together, these brands complement the company’s existing offerings and further solidify its position in the UAE’s competitive fitness market.
Plans For Future Growth
With the recent acquisitions, the company has set ambitious growth targets. By 2027, the goal is to have 40 locations, with a combined membership of 100,000 members. This will involve significant investments in both new gym openings and improvements to existing locations. The fitness and wellness division will continue to grow by focusing on innovative ways to deliver top-notch fitness experiences.
The goal is to cater to various customer needs, from luxury fitness to affordable options, ensuring that people from all walks of life can access fitness opportunities that meet their needs.
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Benefits For Members
The integration of these three new brands into the developer’s fitness portfolio offers several benefits for existing members. The most important of these is the ability to access a wider range of services and facilities. Members will have the opportunity to choose from different brands within the same fitness division, depending on their personal preferences, lifestyle, and budget. This integration allows for more flexibility, meaning that members can enjoy a broader spectrum of fitness options.
Whether it’s a luxurious high-end fitness studio, a women-only space, or a more affordable fitness center, the developer’s expanded portfolio has something for everyone.
Leadership In The Fitness Market
The company’s fitness division has made a significant impact on the UAE’s fitness market. Thanks to its focus on an inclusive, family-friendly approach and the innovative use of technology, the division has quickly become one of the leading players in the country. This reputation is expected to grow as the company integrates the new gym brands into its portfolio and rolls out new locations and services in the coming years.
Arshad Darbar’s Thoughts
Arshad Darbar, a seasoned real estate expert with years of experience in the UAE market, sees the acquisition of three gym brands by the real estate developer as a strategic and forward-thinking move. He believes this acquisition positions the developer as a dominant player not only in the real estate market but also in the rapidly growing fitness and wellness sector. By integrating well-known fitness brands into their portfolio, the developer can cater to a wider range of consumers, addressing the growing demand for health-conscious lifestyles and well-being services.
Darbar highlights that this acquisition further diversifies the developer’s offerings, tapping into the increasingly competitive fitness market, especially as more people in the UAE prioritize health and fitness. With plans to expand the fitness division to 40 locations by 2027, Darbar views this as a clear indication of the developer’s commitment to long-term growth and its understanding of shifting consumer trends.
The combination of real estate development with fitness and wellness facilities, in Darbar’s opinion, will not only add value to the developer’s properties but also enhance the quality of life for the communities they serve.
Conclusion
The acquisition of FitnGlam, The Platform Studios, and FITCODE signals a new era of growth and opportunity for the UAE developer. With a fitness division valued at $272 million and plans to expand to 40 locations by 2027, the company is making its mark as a leader in the UAE’s fitness and wellness industry. By offering a range of options for different fitness preferences and budgets, the company is poised to meet the growing demand for fitness services in the UAE.
This strategic move also offers tremendous potential for members, who will now have access to a wider range of services and facilities. The focus on inclusivity, innovation, and customer experience makes this development a significant step forward for fitness and wellness in the UAE.
